Jappreet Sethi is the CEO and founder of YoStartups. Yostartups is a Pre Accelerator and it empowers entrepreneurs to propel their business ideas into successful ventures. YoStartups works across countries with governments and large institutions to foster the entrepreneurial culture. It has touch points in 20 countries globally. The core mission of Yostartups is, to spread the message out to 1 billion people by 2020.

Jappreet has coached and mentored numerous entrepreneurs and Fortune 500 executives, He has over a decade of experience in various facets of HR and is a Six-Sigma Black Belt along with a certification in using Lean for process improvement.

Software is eating the world and e commerce is eating the commerce, as on date the global e commerce trade is 10% of the total commerce. Though the 10% number is minuscule, it is growing at four times the rate of traditional commerce. European startups have a unique opportunity to lead and set up cross border eCommerce platforms to link the Asian and Middle East Markets to Europe. Greece with its historical trade links and entrepreneurial spirit can lead this segment.

In this two-hour workshop by experts from Yostartups, you will learn about defining your customer segments, crafting your unique value proposition, understanding Customer gains and pains, and creating a set metrics that the investors want before funding your eCommerce venture.

This will be a hands on workshop with interactive workouts that will help you in understanding the concepts and using it effectively to grow your business.